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Brand managers have not only lost their power over creating brand images but also their control over most conversations about their brands.Marketers need to accept the fact that they are nowadays co‑creating brands with consumers and use this to their advantage (Hays et al. There are many different strategies to make content created by consumers to a powerful marketing tool in everyday business life.This year, as we integrated at the programme “PEPP – Regional Operational Programme ATTICA 2014-2020 – European Regional Development Fund – With the support of Greece and the European Union”, we’ve been given the chance to attract more and diverse visitors due to our free entrance, to expand our audience through multiple acts and to develop our activities during the year. ADAF 2017 collaborated with the Ministry of Culture and Sports presenting for the year of cultural exchanges between Greece and China, the special event , offering to the audience the opportunity to enjoy installations and screenings by Greek and Chinese famous and upcoming artists in public and private places, as well as a tribute to Microwave International New Media Arts Festival.
Jonathan Knowles, Autodesk Explorer In Residence, said, “Our reality capture technology is not only helping share the amazing story of the Antikythera wreck with the world using digital models and 3D printed artifacts, it is enabling important preservation and furthering meaningful research." The project is supported by corporate partners Hublot, Autodesk, Cosmote, Costa Navarino Resort and private sponsors Swordspoint Foundation, Jane and James Orr, Aikaterini Laskaridis Foundation, the Domestic Property Committee of Kythera and Antikythera, the Municipality of Kythera, and private sponsors of WHOI. Brendan Foley (WHOI); archaeologist Alexander Tourtas; professional technical divers Edward O’Brien (WHOI), Philip Short, Alexandros Sotiriou, Nikolas Giannoulakis, and Gemma Smith; videographer Evan Kovacs; documentary director Michalis Tsimperopoulos; supported by Michalis Kelaidis, Dimitris Romio, and Dimitris Manoliades. The Woods Hole Oceanographic Institution is a private, non-profit organization on Cape Cod, Mass., dedicated to marine research, engineering, and higher education.Finally, every night the Theater of the Festival was enabling entrance toto different dimensions with the audiovisual performances by renowed and award winning artists such as Kenta Nagakawaga, NOHlab και Audiofil, Marco Donnarumma, ο Fraction, ο Doron Sadja, οι Stratofyzika και ο Martin Messier, Pandelis Diamandides, François Zajéga and Loïc Reboursière.We would like to thank you all for participating and supporting this year’s edition and we are looking forward to seeing you back again in Athens Digital Arts Festival 2018 with the promise of an even more complete experience. "Archaeologists study the human past through the objects our ancestors created," said Brendan Foley, a marine archaeologist with WHOI."With the Antikythera Shipwreck, we can now connect directly with this person who sailed and died aboard the Antikythera ship." The Antikythera Shipwreck is the largest ancient shipwreck ever discovered, possibly a massive grain carrier.An international research team discovered a human skeleton during its ongoing excavation of the famous Antikythera Shipwreck (circa 65 B. The shipwreck, which holds the remains of a Greek trading or cargo ship, is located off the Greek island of Antikythera in the Aegean Sea.The first skeleton recovered from the wreck site during the era of DNA analysis, this find could provide insight into the lives of people who lived 2100 years ago.For four days, #ADAF2017 invited the audience to imagine the future, offering a unique experience.This year’s edition explored the ways that technological advancements influence art and the everyday life, under the constant if the future is already here then what has to follow?(ADAF) has successfully completed its 13th edition that took place from 18 to 21 of May at a venue of very interesting architectural perspective, at 23 Mitropoleos Street, by courtesy of “NBG PANGAEA REIC” in support of ADAF.More than 250 artists from 22 countries submitted their view regarding the theme of the Festival, #Post Future.